As I was at the debacle of a Reds game last night, I was thinking about the sound bite machine that is Reds owner Bob Castellini.

All of us were thrilled when he bought the team from Carl Lindner. Lindner is a man I greatly admire and respect, as a human being and as a businessman. He was the wrong person to own the Reds, however.

Castellini brought a new vibe to the team. He seemed to love the team, respect the history and seemed to understand what it took to win in Major League Baseball (as opposed to breaking even like Lindner strived for). He said all the right things.

"We're bringing championship baseball back to Cincinnati."

Next he fires Jerry Narron and full of tears says, "the team needs a winning attitude."

Then, again with tears in his eyes, he speaks fondly of the just-axed Wayne Krivsky and proclaims, "we're just not going to lose any more."

Why doesn't Castellini get more criticism for yet another woeful, poorly assembled Reds team?

What has changed since he's become owner?

Nothing.

He's spent more money, but most of that was bad contracts. Sure he brought in a big name manager, and what has that done? And yeah, he brought in a big name free agent by overspending on him in Coco Cordero. That was impressive.

But what else do you have for me, and all Reds fans, Bob? What you've done thus far is far too much lip service and not enough action. Where is our championship baseball? Heck when will the losing stop? That's at least a step in the right direction.

All the fans are excited about the young players that are clearly the future, but what else are you going to add to this team to make your words stand up?