NASCAR starts strong, finishes weak

by Dan Clasgens 2/17/2008 12:58:00 PM

Over the past couple of decades NASCAR has emerged as America's favorite racing series. How it got there is an amazing, one of which is largely based the Daytona International Speedway, site of Sunday's infamous Daytona 500.

This year's edition marks the 50th running of "The Great American Race" and there is no denying the race's spot at the top of the heap. Still, it is interesting to note that NASCAR starts their season with the biggest event, yet every other major professional sport (NFL, MLB, NBA, and NHL) does it in just reverse.  Many people get all revved up early in the season about NASCAR, but 36 weeks later only the extreme diehards are tuning in.

It was only in recent years that NASCAR added the "Chase for the Cup" to bring higher interest to the season's final 10 races. In the end, it hasn't mattered much. There could be four drivers within spittin' distance of each other on the last race of the year, the TV draw would not match the one that the season's first race will bring.

There is no doubt that the buzz around NASCAR has somewhat leveled out. Don't kid yourself, it has come a long way in the number of fans but it is not growing at nearly the rate it was just five years ago. The problem is that NASCAR does great to grab these fans in early in the year for the big race, but then can't retain them. Many of the people that jumped on the bandwagon just a short time ago are starting to jump off!

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2/17/2008 3:41:26 PM

Adam Bartel

NASCAR needs to get their arms around the ESPN/ABC coverage of their races, and make them understand what race fans want to see. The end to yesterday's Nationwide Series race coverage was ridiculous. ESPN made the horrible decision to show a tight shot of the flagman waving the checkered flag, rather than show the cars behind Tony Stewart cross the finish line.

Viewers want to see their driver finish and see where they came in; that's why showing who finished 10th matters. ESPN doesn't seem to get the message, and that's a big reason why their ratings suffered last season. Diehards are getting sick of their coverage and are turning to other outlets. FOX does a better job covering the races, hopefully ESPN will take notes from today's broadcast.

Adam Bartel us

2/18/2008 12:34:32 PM

Jeremy Fischer

Tremendous point. However, I don't think television is where NASCAR cares to devote their energy right now.

If you take a look at their website, they are leading the way in technological innovations that allow the fan to get more up-close and personal while the race is going on.

I think they see the trend with more and more sports fans wanting to watch things online, be as much an interactive part of the action as possible, and have results/information within seconds, so they are leading the way in that department.

It's an interesting business model that just may pay off for them in the end.

Jeremy Fischer us

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